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Brand Manager job at Safal Group

About the Organization

The Safal Group is Africa’s largest supplier of Building solutions that offer superior quality and lasting value to millions of customers on the continent. Our businesses in Eastern and Southern Africa, supply a wide range of products under brands that are trusted in the market.

Job Description

Conduct market research to understand customer needs, preferences, and behaviors. Analyze market trends, competitor activities, and consumer insights to inform brand strategies.

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Duties and Responsibilities

Brand Strategy Development:

  • Develop and implement effective brand strategies and marketing plans.

  • Ensure alignment with company goals and market trends.


Market Research and Analysis:

  • Conduct market research to understand customer needs, preferences, and behaviors.

  • Analyze market trends, competitor activities, and consumer insights to inform brand strategies.


Brand Positioning and Messaging:

  • Define and communicate the brand’s unique value proposition and positioning in the market.

  • Develop and maintain consistent brand messaging across all channels.


Product Development and Launch:

  • Collaborate with product development teams to ensure new products align with brand strategy.

  • Plan and execute product launches and promotional campaigns.


Marketing Campaign Management:

  • Create and manage integrated marketing campaigns to promote the brand.

  • Oversee the development of advertising, promotions, and other marketing communications.


Collaboration and Cross-Functional Coordination:

  • Work closely with sales, marketing, product development, and other departments to ensure cohesive brand execution.

  • Coordinate with external agencies and partners for creative and media buying services.


Brand Performance Monitoring:

  • Monitor and analyze the performance of brand initiatives and campaigns.

  • Use key performance indicators (KPIs) to measure brand health and make data-driven decisions.

Budget Management:


Develop and manage the brand’s budget.

Allocate resources efficiently to maximize ROI on brand activities.

Customer Relationship Management:


Engage with customers to build strong, loyal relationships.

Handle customer feedback and ensure it informs brand strategies.

Brand Consistency and Integrity:


Ensure all brand touchpoints are consistent with the brand’s identity and values.

Protect the brand’s integrity by overseeing brand guidelines and standards.

Innovation and Trend Monitoring:


Stay updated on industry trends, emerging technologies, and innovations.

Identify opportunities for brand growth and differentiation.

Training and Development:


Train and mentor team members on brand standards and practices.

Foster a culture of brand advocacy within the organization.

PRO CV

Qualification, Experiences and Competencies



How to Apply

We are hiring a Brand Manager to strategically develop and promote product brands by creating award-winning campaigns that resonate with audiences, increase brand awareness and increase sales volumes.
Qualified individuals from all backgrounds are encouraged to apply.
Send your applications to careers.ubl@safalgroup.com

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